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	<title>True Potential :: Simple. Effective. Unique. &#187; Press Room</title>
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		<title>True Potential in talks to buy six firms</title>
		<link>http://www.tpllp.com/communication/?p=392</link>
		<comments>http://www.tpllp.com/communication/?p=392#comments</comments>
		<pubDate>Fri, 27 Aug 2010 12:56:49 +0000</pubDate>
		<dc:creator>Daniel Harrison</dc:creator>
				<category><![CDATA[Latest News]]></category>
		<category><![CDATA[Press Room]]></category>

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		<description><![CDATA[New Model Adviser
Alex Steger
Adviser software provider True Potential is in talks with six  firms about acquiring their businesses and is set to further expand its  operations with the opening of a London office.
It said it was offering its Guaranteed Business Exit Strategy (GBES) service to six firms that already use its adviser software.
True Potential [...]]]></description>
			<content:encoded><![CDATA[<p>New Model Adviser<br />
Alex Steger</p>
<p>Adviser software provider True Potential is in talks with six  firms about acquiring their businesses and is set to further expand its  operations with the opening of a London office.</p>
<p>It said it was offering its Guaranteed Business Exit Strategy (GBES) service to six firms that already use its adviser software.</p>
<p>True Potential has previously stated its intention to become a  national IFA through the acquisition of firms looking to exit financial  services.</p>
<p>David Harrison, True Potential managing partner, said  potential acquisitions would have to be a True Potential client for at  least a year so their processes were transferable.</p>
<p>He said he expected more firms to use the GBES service as the retail distribution review (RDR) approached.</p>
<p>‘It’s more designed to come into play next year and the year after,’  he said. ‘A lot of people of panicked about RDR. If you are capable of  getting ready and capable of getting qualifications, you should go for  it. Or if you are not we will buy you.’</p>
<p>True Potential&#8217;s new London office, to open in October, is part of  the firm&#8217;s ongoing expansion which saw it take on nearly 100 adviser  clients in June and July.</p>
<p>Daniel Harrison, senior partner at True Potential, said a London  office was important due to the number of clients and customers based in  the South East.</p>
<p>‘As we continue our rapid growth it is important that we have an  office in the South East and London is one of the key places to be for  many reasons,’ he said. ‘The new office will provide a cost-free space  where IFAs can meet their clients for meetings and seminars.’</p>
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		<title>The top iPhone apps?</title>
		<link>http://www.tpllp.com/communication/?p=380</link>
		<comments>http://www.tpllp.com/communication/?p=380#comments</comments>
		<pubDate>Wed, 18 Aug 2010 11:12:02 +0000</pubDate>
		<dc:creator>Daniel Harrison</dc:creator>
				<category><![CDATA[Latest News]]></category>
		<category><![CDATA[Press Room]]></category>
		<category><![CDATA[Technology news]]></category>

		<guid isPermaLink="false">http://www.tpllp.com/communication/?p=380</guid>
		<description><![CDATA[IFA paper Professional Adviser has just written an interesting article about how the iPhone can be used in an IFA environment. Obviously we have been big fans of the iPhone and its potential useage for IFAs and their clients, as has been seen with our support for this with our apps, and this article makes [...]]]></description>
			<content:encoded><![CDATA[<p>IFA paper Professional Adviser has just written an interesting article about how the iPhone can be used in an IFA environment. Obviously we have been big fans of the iPhone and its potential useage for IFAs and their clients, as has been seen with our support for this with our apps, and this article makes interesting reading.</p>
<p>I&#8217;m also pleased to say that we get mentioned in there!</p>
<p>Professional Adviser<br />
Maria Merricks<br />
http://www.ifaonline.co.uk/professional-adviser/feature/1728414/top-iphone-apps-business</p>
<p>With over 200,000 iPhone apps to choose from we look at some of the best&#8230;</p>
<p>Since the iPhone and its apps were introduced to the  market in 2007, the idea of using the concept within a business model  has excited organisations worldwide.</p>
<p>Founder of IFA Life, Philip Calvert believes this is just the  beginning: &#8220;This is a market that will grow and grow and grow. It&#8217;s  really exciting and offers huge potential for IFAs to improve their own  productivity as well as potential for new ways to engage with clients.&#8221;</p>
<p>But, with 200,000 apps to choose from however, it is difficult to know where to start. <em>Professional Adviser </em>takes a look&#8230;</p>
<h2>Business tools:</h2>
<p><strong>Scanner Pro:</strong></p>
<p>·         Scanner Pro is a handy tool for those meetings with new  clients away from the office. Simply point the camera at any required  identification documents, click, and the image will be converted into a  PDF file, ready to upload, print or email back to the office for instant  compliance.</p>
<p>·         The app can also be used to document any receipts, business  cards and articles or notes for future reference, keeping them all in  one place and easy to find.</p>
<p>·         Price:  £3.99</p>
<p><strong>Dropbox:</strong></p>
<p>·         Dropbox enables users to synchronise and share files across  multiple computers and devices, meaning advisers will be able to access  any documents saved to their desktop computer, on the go.</p>
<p>·         Effectively replacing briefcases full of paper and files,  Dropbox is useful for any work done whilst travelling and essential for  meetings away from the office. Need information, graphs or spreadsheets  for a client? Find it on your iPhone and share it with them there and  then.</p>
<p>·         Price: Free</p>
<p><strong>HT Recorder:</strong></p>
<p>·         Perfect for meetings, seminars and conferences, HT Recorder  transforms the phone into a handy Dictaphone, eliminating yet another  thing for advisers to carry about when away from the office.</p>
<p>·         The app records even when the speaker is several feet away.  As well as this, it reinforces whispers, skips silences and enables  users to email files to colleagues back at the office.</p>
<p>·         Price: £1.79</p>
<h2>Social Media:</h2>
<p><strong>TweetDeck:</strong></p>
<p>·         The introduction of smart-phones has meant social  networking has sky rocketed, and the business opportunities advisers can  take advantage of is a hot topic. Industry commentators agree that the  networking, marketing and new business prospects have to be taken  advantage of, and are hailing Twitter and Facebook as valuable tools to  do just that.</p>
<p>·         TweetDeck allows users to update and view their Twitter and  Facebook profiles direct from their iPhone, meaning advisers can manage  this business tool on the go.</p>
<p>·         Price: Free</p>
<p><strong>LinkedIn:</strong></p>
<p>·         LinkedIn is the social networking site for professionals,  effectively looking to replace face to face networking and business card  exchanges. The site enables the users to make contacts, view company  and individual profiles and even set up meetings.</p>
<p>·         The LinkedIn app means advisers can make use of all of this  on the go; ensuring contact with over 70 million professionals  worldwide is just a touch away.</p>
<p>·         Price: Free</p>
<h2><strong>Financial News and Markets: </strong></h2>
<p><strong>Bloomberg:</strong></p>
<p>·         Bloomberg is a professional&#8217;s favourite for news on the  world&#8217;s financial markets, and its app means it can be accessed anytime,  anywhere.</p>
<p>·         It provides news, stock quotes, company profiles, market  leaders/laggers, price charts and market trend analysis along with a  popular customisable homepage, meaning advisers can pick headlines from  any market or Bloomberg category of their choice.</p>
<p>·         Price: Free</p>
<p><strong>Yahoo Finance:</strong></p>
<p>·         The iPhone&#8217;s default applications already include Yahoo Stocks, but this upgrade consists of even more.</p>
<p>·         Users can navigate to find real-time and after hours stock  data, currencies, graphs, statistics and ‘Tech Ticker videos&#8217;. It stands  out from the crowd with its research section, which enables users to  browse broad industry categories, commodities, treasuries and markets.</p>
<p>·         Price: Free</p>
<h2>Industry:</h2>
<p><strong>Fidelity Investments:</strong></p>
<p>·         Anyone can download the Fidelity app to chart stocks, research the markets, read the news and maintain a watch list.</p>
<p>·         Offering a new way for advisers to engage with clients  however, customers have the added ability to trade and manage their  accounts. Users can take advantage of the following: track portfolios;  trade stocks, mutual funds, ETFs and options; compare stocks and monitor  the market with up to the minute streaming news and quotes.</p>
<p>·         Price: Free</p>
<p><strong>True Potential:</strong></p>
<p>·         Members of IFA service provider, True Potential, have  access to this app which offers real time client valuations as well as  secure access to data including historic investment performance and fund  choices.</p>
<p>·         The app has impressed the industry, and AT8&#8217;s Mark Loosmore  describes it a ‘very useful application and a really nice solution&#8217;.  Available also to clients, it works towards the belief that advisers  need to able to provide their clients with information in a number of  ways.</p>
<p>·         Price: Free</p>
<p><strong>Dynamic Planner &#8211; Risk Profiling:</strong></p>
<p>·         Distribution Technology (DT) offers this app to profile  client risk and acts as a perfect example of how the iPhone can improve  the adviser/client relationship.</p>
<p>·         The app, a favourite of Informed Choice managing director  Martin Bamford, uses DT&#8217;s core ten question psychometric risk  questionnaire and provides advisers with a simple and effective way of  educating clients about investment risk and risk profiling prior to a  meeting.</p>
<p>·         Price: Free</p>
<h2><strong>Coming soon&#8230;</strong></h2>
<p><strong>IFA Life:</strong></p>
<p>·         The social networking site for financial advisers, IFA Life, is set to release three iPhone apps within the next year.</p>
<p>·         Founder Philip Calvert assures the first will be out within  the month and will give users the IFA Life ‘experience&#8217; on their  iPhone. The second, a consumer facing app entitled<em> Find an IFA</em>,  is ‘completely new within the industry&#8217; and the third, to come later in  the year &#8220;will be groundbreaking for the industry and is ‘top secret&#8217;,&#8221;  says Calvert.</p>
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		<title>True Potential to open London office</title>
		<link>http://www.tpllp.com/communication/?p=370</link>
		<comments>http://www.tpllp.com/communication/?p=370#comments</comments>
		<pubDate>Tue, 17 Aug 2010 11:28:50 +0000</pubDate>
		<dc:creator>Daniel Harrison</dc:creator>
				<category><![CDATA[Latest News]]></category>
		<category><![CDATA[Press Room]]></category>

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		<description><![CDATA[FTAdviser.com
Samantha Downes
IFA services provider True Potential is to open an office in London&#8217;s Victoria this October.


 The new office will provide a working location for any of True  Potential’s staff as well as their IFA clients, which includes over 600  firms and more than 3,900 registered individiuals (RI).
The Newcastle-based firm, which recently launched [...]]]></description>
			<content:encoded><![CDATA[<p>FTAdviser.com<br />
Samantha Downes</p>
<p>IFA services provider True Potential is to open an office in London&#8217;s Victoria this October.</p>
<p><!-- Start of Advertising --></p>
<div id="advertising_MPU"><noscript></noscript></div>
<p><!-- End of Advertising --> <!-- Start of article content -->The new office will provide a working location for any of True  Potential’s staff as well as their IFA clients, which includes over 600  firms and more than 3,900 registered individiuals (RI).</p>
<p>The Newcastle-based firm, which recently launched its latest iPhone  and iPad software for IFAs, now has a 15 per cent share of the UK IFA  market after 52 new firms joined its IFA support services platform in  June this year.</p>
<p>Daniel Harrison, senior partner at True Potential, said: &#8220;As we  continue our rapid growth it is important that we have an office in the  South East and London is one of the key places to be for many reasons.  The new office will provide a cost-free space where IFAs can meet their  clients for meetings and seminars.”</p>
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		<title>True Potential meets FSA over DA approval delays</title>
		<link>http://www.tpllp.com/communication/?p=364</link>
		<comments>http://www.tpllp.com/communication/?p=364#comments</comments>
		<pubDate>Thu, 12 Aug 2010 10:54:13 +0000</pubDate>
		<dc:creator>Daniel Harrison</dc:creator>
				<category><![CDATA[Latest News]]></category>
		<category><![CDATA[Press Room]]></category>

		<guid isPermaLink="false">http://www.tpllp.com/communication/?p=364</guid>
		<description><![CDATA[IFAOnline
Scott Sinclair
True Potential managing partner David Harrison today met  with FSA executives to discuss ways to speed up the application process  for firms seeking direct authorisation.
The support services provider, which is handling the  application process on behalf of new members, says the average  authorisation time is approaching six months.
Among Harrison&#8217;s suggestions [...]]]></description>
			<content:encoded><![CDATA[<p>IFAOnline<br />
Scott Sinclair</p>
<p>True Potential managing partner David Harrison today met  with FSA executives to discuss ways to speed up the application process  for firms seeking direct authorisation.</p>
<p>The support services provider, which is handling the  application process on behalf of new members, says the average  authorisation time is approaching six months.</p>
<p>Among Harrison&#8217;s suggestions for quickening the process was enabling firms to apply electronically.</p>
<p>True Potential says it has overseen completed applications for 90 firms so far in 2010, but that 197 cases remain pending.</p>
<p>Senior partner Daniel Harrison says: &#8220;We need to speed up an  application process that used to take six weeks but now takes six  months. It is the sheer quantity of applications the FSA is handling.&#8221;</p>
<p>As many as 240 advisers previously with censured &#8211; and now closed &#8211;  IFA Park Row are still awaiting re-authorisation, even though the  national firm de-authorised them in November last year.</p>
<p>Meanwhile, True Potential says it has turned over more than £84m so  far in 2010 and expects to post a figure approaching £130m for the year  as a whole.</p>
<p>It says it has recruited 263 firms year-to-date, with a record 52 taken on in June.</p>
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		<title>Ascentric discovers its True Potential</title>
		<link>http://www.tpllp.com/communication/?p=361</link>
		<comments>http://www.tpllp.com/communication/?p=361#comments</comments>
		<pubDate>Thu, 12 Aug 2010 10:51:17 +0000</pubDate>
		<dc:creator>Daniel Harrison</dc:creator>
				<category><![CDATA[Latest News]]></category>
		<category><![CDATA[Press Room]]></category>
		<category><![CDATA[System Updates]]></category>
		<category><![CDATA[Technology news]]></category>

		<guid isPermaLink="false">http://www.tpllp.com/communication/?p=361</guid>
		<description><![CDATA[Financial Adviser
Aamina Zafar
Independent wrap Ascentric has integrated its platform with adviser support services provider True Potential.


 The amalgamation provides True Potential users with a daily valuation  feed of their client&#8217;s holdings  that are available on the platform.
The tie-up means that True Potential users now have access to  up-to-date portfolio valuation information alongside [...]]]></description>
			<content:encoded><![CDATA[<p>Financial Adviser<br />
Aamina Zafar</p>
<p>Independent wrap Ascentric has integrated its platform with adviser support services provider True Potential.</p>
<p><!-- Start of Advertising --></p>
<div id="advertising_MPU"><noscript></noscript></div>
<p><!-- End of Advertising --> <!-- Start of article content -->The amalgamation provides True Potential users with a daily valuation  feed of their client&#8217;s holdings  that are available on the platform.</p>
<p>The tie-up means that True Potential users now have access to  up-to-date portfolio valuation information alongside their existing  client data when they login to their back-office system.</p>
<p>Richard Goodall, sales and marketing director for Ascentric, said:  &#8220;This is a great example of how two technologies can combine to provide  advisers with a holistic view of their clients. We have a large number  of advisers that use True Potential and I am delighted to announce this  integration as it will significantly enhance the user experience for  both systems.&#8221;</p>
<p>Ascentric is an asset consolidation service for independent financial  advisers offering a full wrap platform currently unrivalled in the UK.</p>
<p>However, Mike Shaw, managing director Dyfed-based Hedley Asset Management, raised some concerns.</p>
<p>He said: &#8220;We&#8217;re always looking for ways to improve our service and  are constantly bombarded by the latest offering from the likes of True  Potential and Simply Biz. The problem for small IFA firms is that it can  be difficult to differentiate which offering is best as the goal post  keeps moving.</p>
<p>&#8220;One IFA firm that I know which uses True Potential said that  although it is good, things have to be done its way. We have more of a  freestyle approach here so I fear we may find it too constricting for  our needs.&#8221;</p>
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		<title>Ascentric integrates with True Potential</title>
		<link>http://www.tpllp.com/communication/?p=358</link>
		<comments>http://www.tpllp.com/communication/?p=358#comments</comments>
		<pubDate>Wed, 04 Aug 2010 10:50:26 +0000</pubDate>
		<dc:creator>Mark Henderson</dc:creator>
				<category><![CDATA[Latest News]]></category>
		<category><![CDATA[Press Room]]></category>
		<category><![CDATA[System Updates]]></category>
		<category><![CDATA[Technology news]]></category>

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		<description><![CDATA[Citywire
By Alex Steger
Ascentric has announced the integration of its wrap platform with the adviser support service True Potential.
The integration provides True Potential users with a daily valuation  feed of their Ascentric wrap client holdings, and means they can  view up-to-date portfolio valuation information next to existing client  data when they log on to [...]]]></description>
			<content:encoded><![CDATA[<p>Citywire<br />
By Alex Steger</p>
<p>Ascentric has announced the integration of its wrap platform with the adviser support service True Potential.</p>
<p>The integration provides True Potential users with a daily valuation  feed of their Ascentric wrap client holdings, and means they can  view up-to-date portfolio valuation information next to existing client  data when they log on to their back office system.</p>
<p>Mark Henderson, senior partner at True Potential, said: &#8216;Our users  are now able to instantly see a complete view of their client assets,  new and old generation, via their computers and on the move via iPhone  and other mobile devices.&#8217;</p>
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		<title>Regulation: Is it time to go it alone?</title>
		<link>http://www.tpllp.com/communication/?p=352</link>
		<comments>http://www.tpllp.com/communication/?p=352#comments</comments>
		<pubDate>Thu, 22 Jul 2010 17:41:07 +0000</pubDate>
		<dc:creator>Daniel Harrison</dc:creator>
				<category><![CDATA[Latest News]]></category>
		<category><![CDATA[Press Room]]></category>
		<category><![CDATA[Views & Opinions]]></category>

		<guid isPermaLink="false">http://www.tpllp.com/communication/?p=352</guid>
		<description><![CDATA[
IFAOnline.co.uk
Daniel Harrison, senior partner at True Potential, says  advisers are moving from national and network propositions to become  directly authorised. And he thinks he knows why…
Applications for direct authorisation with the FSA are  soaring. Why? In a word: control. Who controls the client? Although this  will differ from one company to [...]]]></description>
			<content:encoded><![CDATA[<div>
<p>IFAOnline.co.uk</p>
<p>Daniel Harrison, senior partner at True Potential, says  advisers are moving from national and network propositions to become  directly authorised. And he thinks he knows why…</p>
<p>Applications for direct authorisation with the FSA are  soaring. Why? In a word: control. Who controls the client? Although this  will differ from one company to the next, typically the clients belong  to the firm, and not their adviser. This is correct in both the legal  sense and also how product providers determine ownership.</p>
<p>The reality is these clients are yours – you are the one with the  relationship and you were the one who convinced them of the need to seek  sound financial planning. Try telling that, however, to the advisers of  Edward Jones who, after being bought by Towry Law, were told to keep  their hands off while some were even unfortunate enough to receive legal  letters.</p>
<p>More sensible firms will agree to novate clients from the firm into  the new DA entity. Bulk novation makes sense for both parties; the IFA  has their trail/renewal income instantly switched on and the industry  rights are secured, making things such as valuations possible.</p>
<p>It also makes sense for the previous firm as liability for any  indemnity commissions passes to the new DA, avoiding any clawbacks.  There is a third party here – firms that novate in, but don’t novate out  as a cynical attempt to prevent advisers from leaving. Hypocrisy? I’ll  leave you to decide that.</p>
<p>Then there is control over ones destiny. Let us look at another  failed large firm&#8230; more than six months have now passed since Park  Row, based on feedback from an external auditor, was closed down by the  FSA. And more than six months have passed since any of its 240 IFAs have  been allowed to trade properly due to delays with their  re-authorisation.</p>
<p>Two points stand out here – how can an external auditing firm create  this issue and why should hundred of advisers be made to suffer when  many of them have done nothing wrong?</p>
<p>The answer lies with how large firms are now viewed by the regulator.  A large firm that applies the same (compliance) standards throughout  can multiply an issue by how many advisers (and in turn pieces of  advice) are in that firm.</p>
<p>A small firm by its very nature cannot cause the same possible impact  to the consumer. This is why it has made perfect sense for the FSA to  focus quite heavily on these firms and make sure they are being managed  correctly. At ‘best’ this means that advisers have to follow the rule of  the lowest common denominator and follow draconian procedures. At  worst, the terrible situation that has afflicted Park Row IFAs may  prevail.</p>
<p>The answer is to put the adviser in the driving seat by owning the  firm and being responsible for their own advice and compliance  procedures.</p>
<p>Who is the best person to present to the FSA what has been sold and  how the customer has been treated; the compliance manager of a large  firm who has never met your clients and has a reputation to uphold (how  many compliance managers get another job if they have a bad rapport with  the FSA?) or the owner of the small firm who actually met the client,  delivered the right advice, is proud of the advice they gave and is  confident that his and his firm’s reputation is solid.</p></div>
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		<title>Daniel Harrison &#8211; profile</title>
		<link>http://www.tpllp.com/communication/?p=349</link>
		<comments>http://www.tpllp.com/communication/?p=349#comments</comments>
		<pubDate>Thu, 15 Jul 2010 09:47:11 +0000</pubDate>
		<dc:creator>Daniel Harrison</dc:creator>
				<category><![CDATA[Latest News]]></category>
		<category><![CDATA[Press Room]]></category>
		<category><![CDATA[Views & Opinions]]></category>

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		<description><![CDATA[Money Marketing
Gregor Watt
A senior partner at True Potential learnt the business working with his  father, IFA stalwart David Harrison, and believes advisers can use  technology to continue to serve clients across the wealth spectrum after  the RDR Interview by Gregor Watt.
At only 29 years old, True Potential senior partner Daniel Harrison  [...]]]></description>
			<content:encoded><![CDATA[<p>Money Marketing<br />
Gregor Watt</p>
<p>A senior partner at True Potential learnt the business working with his  father, IFA stalwart David Harrison, and believes advisers can use  technology to continue to serve clients across the wealth spectrum after  the RDR Interview by Gregor Watt.</p>
<p>At only 29 years old, True Potential senior partner Daniel Harrison  has been part of two successful financial services firms. Many people  get into financial services as an afterthought but Harrison was actively  encouraged to join the new business that his father, IFA stalwart David  Harrison, was working on.</p>
<p>Aged 17 and a school-leaver, Harrison  was encouraged to take a job as technical support for Harrison senior’s  newly established Positive Solutions and work for a year to raise funds  for university. Ten years later, Harrison left the firm but only to join  the management of new venture &#8211; technology and support services  provider True Potential.</p>
<p>During his time at PosSol, Harrison saw the company grow from three  employees to more than 50 and he took on a variety of roles, from  technology and programming to admin and compliance and eventually  marketing. He says: “In the early days, there was not much I didn’t do  apart from financial. I have always tried to keep away from that dark  art.”</p>
<p>Harrison completed his university studies on a part-time  basis, fitting his studies around work. “Unfortunately, I never got to  sample the proper student life, work got in the way,” he says ruefully.</p>
<p>Following  Aegon’s full acquisition of the Positive Solutions business in 2005,  the senior management team stayed on to aid the transition to new  management but they were already planning their next move into  technology.</p>
<p>“We were proud of what we built at Positive and wanted  to continue that. When we left, there were 1,800 IFAs making profits of  about £;1.25m a month. We handed this well run company over to Aegon  making lovely profits for them. But the one thing we noticed was when  you join Positive, the IFA became an RI and they have to use the trading  styles, etc. What we were finding was that IFAs wanted more  independence, they wanted to set their own compliance protocols, they  wanted their own brands and there was not much of an argument that we  could put up against that.The other reason was that for many years we  knew we needed to build a new system from the bottom up.”</p>
<p>Although  the new firm was born out of the need for new technology, Harrison says  it is more a support services provider than a technology company.  Client firms have the option of just using True Potential’s technology  but it also offers compliance and other business support.</p>
<p>“We  began as a technology platform but have evolved into what we are now. We  have handled 253 applications for people going directly authorised. We  have around 600 individual IFA firms using us, with about 3,000  individual IFAs, and they are obviously using the technology platform as  well as the compliance procedures and the administration and the  regulation. We do fall into a funny camp, we are not an Intelliflo but  we are not a SimplyBiz.”</p>
<p>The company is clearly doing something to  attract IFAs and Harrison reports that the numbers of client firms has  been growing exponentially. ByNovember 2009, just over two years after  launch, True Potential had 321 client firms but this has grown sharply  over the last six months and now stands at 607.</p>
<p>Positive Solutions  is its biggest single client but Harrison says new members are coming  from the smaller end of the spectrum for IFA firms.</p>
<p>“We find we  work best with the smaller firms. The main reason is we are interacting  directly with the IFA. The IFA is the business owner, he is also the  administrator and often the compliance officer. Because we can interact  with them directly, we find it is the best fit for True Potential. We  deliberately do not go targeting the big firms.”</p>
<p>Harrison  maintains that the RDR should hold few fears for IFAs, even small  directly authorised firms, and notes that many of the network and  national IFA firms have toned down their scaremongering as the number of  advisers either leaving the industry or moving to the protection of a  bigger firm has not materialised.</p>
<p>“Some of the national and  network chiefs have started to go a bit quieter as they realise that  some of what they were saying is countered by hard facts. We have  handled 323 new DA applications since January 2009 and, of that, 270  have been since January this year.”</p>
<p>Rather than being apprehensive  about the RDR, Harrison suggests that using the right technology can  help to bridge the gap that many people are predicting for IFA clients.</p>
<p>He  is proud of the firm’s new developments such as apps for the iPhone and  iPad that let advisers communicate more efficiently with clients and  says this will allow IFAs to continue to serve the less wealthy clients  that some advisers suggest will have to be jettisoned because they will  no longer be cost-efficient to advise.<br />
“IFAs are starting to realise  that if they have got the right tools in place, then actually they do  not need to do what some are suggesting and get rid of all their clients  except the top 20 per cent. IFAs are saying ’to hell with that, I want  to service all my clients.’ If you have the right servicing mechanisms  in place, things like the iPhone app and the client website, they audit  everything to do with the client. The client can, to a lesser extent,  look after themselves, with the IFA acting as the expert.</p>
<p>“Not  using technology as a gimmick but as a real enabler for running the  business is where the smart IFA will flourish.”</p>
<p>As a result,  Harrison says developing new and usable technology remains the firm’s  priority. It is already working on a bespoke iPad application for use in  client meetings and a brand new version of the core True Potential  software. Although the business is only in its third year, this is the  fifth version of the core software and Harrison says the business is  proud that each version is a brand new programme rather then an old  version with a couple of extra pieces bolted on.<br />
“We always try to be  at least a couple of steps ahead of what the rest of the industry have.</p>
<p><strong>Born:  Gateshead, 1981<br />
Lives: Gosforth, Newcastle-upon-Tyne<br />
Education:  Ponteland High School, BA in business and management, Newcastle  Business School<br />
Career: 2007-present: senior partner, True  Potential; 1997-2007: marketing manager, Positive Solutions<br />
Likes:  Rugby, spending time with my wife<br />
Dislikes: Office politics<br />
Drives:  Audi S5<br />
Book: A Tale of Two Cities by Charles Dickens<br />
TV  programme: The Sopranos<br />
Album: Anything a bit loud with guitars in  it<br />
Career ambition: To make True Potential better and work with our  IFA clients to help build a new model for financial advice<br />
Life  ambition: We won the league last year in my first year as captain of the  local rugby team, so the ambition this year is not to get relegated to  where we came from. I have got quite a bit of travelling I would like to  do, particularly South America.<br />
If I wasn’t doing this I would  be…;As a keen snowboarder, I would probably have been a professional  skiier or snowboarder</strong></p>
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		<title>True Potential enlists clients&#8217; help for popularity</title>
		<link>http://www.tpllp.com/communication/?p=346</link>
		<comments>http://www.tpllp.com/communication/?p=346#comments</comments>
		<pubDate>Thu, 15 Jul 2010 09:44:04 +0000</pubDate>
		<dc:creator>Daniel Harrison</dc:creator>
				<category><![CDATA[Latest News]]></category>
		<category><![CDATA[Press Room]]></category>

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		<description><![CDATA[Financial Adviser
Marc Shoffman
True Potential has been encouraging its clients to  refer other IFAs to its services as it looks to expand.
It has attracted 600 IFA firms onto its services proposition and has  processed more than 300 to direct authorisation status since its  establishment in 2007.
 

Andy House, marketing manager for Wiltshire-based Harvesting [...]]]></description>
			<content:encoded><![CDATA[<p>Financial Adviser<br />
Marc Shoffman</p>
<p>True Potential has been encouraging its clients to  refer other IFAs to its services as it looks to expand.</p>
<p>It has attracted 600 IFA firms onto its services proposition and has  processed more than 300 to direct authorisation status since its  establishment in 2007.</p>
<p><!-- End of Advertising --> <!-- Start of article content --></p>
<div id="articleStory">
<p>Andy House, marketing manager for Wiltshire-based Harvesting (UK)  Ltd, posted a message on social networking website LinkedIn, which read:  &#8220;Our practice implemented the True Potential business services offering  just under a year ago. It has been a fabulous success and our clients  feel they are receiving excellent value through their own client website  to enable them to view their portfolios on a real-time valuation basis.</p>
<p>&#8220;If any directly authorised business, whether a sole trader or a  multi-RI business is considering the support functions available to it, I  would suggest looking at True Potential.&#8221;</p>
<p>Daniel Harrison, senior partner for True Potential, said: &#8220;We have  processed more than 300 applications for direct authorisation &#8211; a  significant figure that flies in the face of claims from networks and  nationals who say advisers are not following this route.</p>
<p>&#8220;This trend has increased notably in recent months as more advisers  realise the importance of owning the client relationship and renewal  streams. They can also shape their own compliance plans based up on what  is right for the regulator, themselves and, most importantly, the  client.&#8221;</p>
<p>Greg Power of Gloucestershire-based Greg Power Lifetime Financial  Planning, said: &#8220;The benefits of being directly authorised are becoming  clearer. Not only do we own the relationships with our own clients, but  we can also shape our compliance ready for 2012 to suit our clients and  our business model, while protecting any future renewal streams. True  Potential has helped us take the business forward.&#8221;</p></div>
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		<title>True Potential to launch new iPhone and iPad apps</title>
		<link>http://www.tpllp.com/communication/?p=341</link>
		<comments>http://www.tpllp.com/communication/?p=341#comments</comments>
		<pubDate>Thu, 24 Jun 2010 14:23:06 +0000</pubDate>
		<dc:creator>Daniel Harrison</dc:creator>
				<category><![CDATA[Latest News]]></category>
		<category><![CDATA[Press Room]]></category>
		<category><![CDATA[System Updates]]></category>
		<category><![CDATA[Technology news]]></category>

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		<description><![CDATA[Money Marketing
Natalie Holt
True Potential is to launch new versions of its iPhone and iPad   applications next month.
The new applications include real time  client valuations and secure  access to any data that has been stored  online, including historic  investment performance, fund choices, emails,  and financial services  products.
Users can [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Money Marketing</strong></p>
<p><strong>Natalie Holt</strong></p>
<p>True Potential is to launch new versions of its iPhone and iPad   applications next month.</p>
<p>The new applications include real time  client valuations and secure  access to any data that has been stored  online, including historic  investment performance, fund choices, emails,  and financial services  products.</p>
<p>Users can also access non-financial documents such as passports and   travel insurance documents.</p>
<p>The new Version 2 applications will  also be made available for  Blackberry and Android devices.</p>
<p>True  Potential senior partner Daniel Harrison says: “We are excited  to launch  our new iPhone and iPad applications and further demonstrate  our  commitment to stay ahead of the market.  Advisers need to be able  to  provide their clients with information in a number of ways and  mobile  applications are becoming more important.</p>
<p>“We won’t stop here  and are already looking at what V3 might look  like.”</p>
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