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True Potential enlists clients’ help for popularity
Daniel Harrison

Financial Adviser
Marc Shoffman

True Potential has been encouraging its clients to refer other IFAs to its services as it looks to expand.

It has attracted 600 IFA firms onto its services proposition and has processed more than 300 to direct authorisation status since its establishment in 2007.

Andy House, marketing manager for Wiltshire-based Harvesting (UK) Ltd, posted a message on social networking website LinkedIn, which read: “Our practice implemented the True Potential business services offering just under a year ago. It has been a fabulous success and our clients feel they are receiving excellent value through their own client website to enable them to view their portfolios on a real-time valuation basis.

“If any directly authorised business, whether a sole trader or a multi-RI business is considering the support functions available to it, I would suggest looking at True Potential.”

Daniel Harrison, senior partner for True Potential, said: “We have processed more than 300 applications for direct authorisation – a significant figure that flies in the face of claims from networks and nationals who say advisers are not following this route.

“This trend has increased notably in recent months as more advisers realise the importance of owning the client relationship and renewal streams. They can also shape their own compliance plans based up on what is right for the regulator, themselves and, most importantly, the client.”

Greg Power of Gloucestershire-based Greg Power Lifetime Financial Planning, said: “The benefits of being directly authorised are becoming clearer. Not only do we own the relationships with our own clients, but we can also shape our compliance ready for 2012 to suit our clients and our business model, while protecting any future renewal streams. True Potential has helped us take the business forward.”

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