National Champions

We’re delighted to announce that we have been named as a National Champion of the UK in the European Business Awards. This is a tremendous achievement for us as we are recognised by one of Europe’s largest business awards.

Our Managing Partner David Harrison said: “We’re very proud to be selected to represent the UK as a National Champion as we approach our tenth anniversary in business. Our success is down to our people and our proximity to world-class universities. We have exceptional talent at True Potential that continues to produce some of the most innovative financial technology, products and ideas that help people to save and invest.”

We have seen some rapid growth in recent years and now employ over 300 people in our Newcastle, London and Northern Ireland offices. However, we don’t just stop there, we consider ourselves a truly international organisation as we partner with globally recognised fund managers to create our investment solutions. Our partnerships with UBS Asset Management, Goldman Sachs, Allianz, Columbia Threadneedle, Schroders, SEI, Close Brothers and 7IM, have over £4.5 trillion assets under management, bringing over 5,000 investment professionals in 200 locations across the globe.

History of The Awards

These awards are set up to celebrate business excellence and best practice. The awards themselves engage with around 33,000 businesses, from 34 countries, and is supported by business leaders, academics and political representatives from across Europe. When we see ourselves alongside the other national champions from various countries, we are honoured to be a part of a group with such successful peers.

CEO of the European Business Awards, Adrian Tripp said: “Congratulations to True Potential who have been selected to represent the UK as National Champions. They are central to the success of Europe’s strong business community, and have shown the core principles we look for of innovation, ethics and success.”

We often refer to ourselves as one of the most innovative and progressive financial services firms in the UK and the accolades we receive, as well as our services being used by close to 20% of the adviser markets, means we must be doing something right!

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