We are delighted to announce that we have been shortlisted in several categories for the Aberdeen UK Platform Awards 2014. The awards, to be held 30th September in London, recognise excellence and innovation in the fields of financial services and technology.

Leading innovation award

impulseSave®, our first-of-its-kind investment top-up technology, is up for the ‘Leading innovation award’. With the touch of a button, clients can now add as little as £1 to their investments and reach their financial goals faster.

impulseSave® is available to all 32,000+ clients of ‘powered by True Potential’ advisers with investments on the Wealth Platform as well as though our self-directed online investment service, True Potential Investor.

Built in-house, impulseSave® is fully integrated with our Wealth Platform. It allows clients to save regular, small amounts that they otherwise would not have been able to invest and helps encourage people to get in the habit of savings.

It is an exciting year for impulseSave®, as we are presenting the technology later in the year at FinovateFall 2014 – a global financial technology conference held in New York.

Leading integrated planning tool provider (with Morningstar)

Our Single Integrated Wealth Platform includes planning tools powered by Morningstar. The tools support the core functionality of our Wealth Platform, allowing financial advisers to create and manage customised financial plans for clients directly through one system. This synergy has helped us reach the shortlist for ‘Leading integrated planning tool provider’.

Through a detailed process, an adviser can use elements such as attitude to risk, lifestyle planning, investment goals and bespoke asset allocation to map their client’s investment proposition.

Working with Morningstar enhances our adviser experience by providing an independent and trusted source of expertise. This helps advisers build the confidence of their clients in making financial decisions.

Leading adviser business

We take technology further for our clients, that is why we have been shortlisted for ‘Leading adviser business’. By using technology to help clients answer important questions about their finances and learn how to set achievable goals, we empower clients to take action.

We know that happy and informed clients, who are achieving their goals, are more likely to invest and be retained. Advisors use our technology to differentiate their service and help their clients understand their finances.

From an initial meeting with a client, advisors can demonstrate their difference ‘live’ using our technology. By collecting information about the client’s financial situation and their future, the technology can help identify a client’s goal and quantify it.

Advisors use the information to recommend tax wrappers and funds that match the client’s needs. Clients can access their financial plan via their own personal site or mobile application. The platform then allows clients and advisers to communicate electronically and store all documentation securely online for easy access.

Best smaller platform provider

The voting is still open for this award, but we will provide a post-event wrap up in September and let you know if we secured Aberdeen gold for the third year running.

For more information about the Aberdeen UK Platform Awards 2014, please visit www.ukplatformawards.co.uk.

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