Cash for Kids is a grant-giving charity helping the children that need it most across the UK. Their mission is to improve the lives of disadvantaged children and young people in our communities who are affected by poverty, illness, neglect or have additional needs. They believe that all children should be able to express their individuality, achieve their potential and live life to the full. Cash for kids work with grass-roots organisations that aim to make a difference to young lives, directly supporting families who often have nowhere else to go.