If you’re looking for a way to buy and manage investments for yourself, our online investment service can help. Built with the same award-winning technology used by close to 20% of UK financial advisers, True Potential Investor has the power to change the way you save and invest.

Try True Potential Investor

best-d2cWhy True Potential Investor?

True Potential Investor, named ‘Best D2C Platform’ by Professional Adviser, is a straightforward online investment service that helps you take control of your finances.

Plan & Invest

  • Set real goals for your investments
  • Calculate how much you need to invest
  • Choose your attitude to risk
  • Invest a lump sum or monthly amount
  • Choose from a range of world-class fund managers
  • Invest in a Stocks & Shares ISA, Pension or General Investment Account
  • Open an account with as little as £50
  • ‘Max your ISA’ at the touch of a button
  • Top up your investments from £1 on-the-go with our world-first impulseSave® technology

Our Current Fund Partners

Organise & Track

  • See all your investments in one location
  • Track performance 24/7 online and via mobile, tablet and smartwatch apps
  • Link your bank accounts and other assets to build a picture of your net worth over time
  • Access dedicated support from our resource centre and expert support team

Once your money is invested, you can take advantage off the full suite of True Potential Investor features, such as impulseSave® top ups, 24/7 performance tracking and dedicated support.

See True Potential Investor in Action


Change the way you save and invest with True Potential Investor, our award-wining self-directed investments service.

Try True Potential Investor

Looking to Improve Your Financial Know-How?

Sign up for the True Potential Centre for Public Understanding free online courses today.

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Your capital is at risk. Investments can fluctuate in value and you may not get back the amount you invest. Past performance is not a guide to future performance. Tax rules can change at any time.

True Potential Investor is a trading name of True Potential Investments LLP, which is authorised and regulated by the Financial Conduct Authority. FRN No. 527444. www.fca.org.uk Registered in England and Wales as a Limited Liability Partnership No. OC356027.