Work in a New Way

For UK financial advisers wishing to work in a completely differentiated way, we design and build services that help you increase the value in your business and offer the best level of financial advice to your clients.

Along with our leading-edge technology, administrative support and compliance consultancy services, financial advisers have access to True Potential’s Wealth Platform to enable you to do business in a simple, effective and unique way.

Voted 'Best Support Service' by Money Marketing for Five Years Running

We pride ourselves in the services we provide to financial advisers and have been recognised as ‘Best Support Service’ for the past five years running by Money Marketing.

View All Our Awards

Discover the opportunity for you at True Potential

We would like to offer you the opportunity to earn more income, offer more to your clients and keep more of the fees you earn.

If you can invest 45 minutes of your time, Daniel Harrison, our Chief Executive, David Harrison, our Chairman, and Earl Glasgow, a Founding Partner, will share with you the exact business model that will increase your client bank, enable you to offer world-first technology to your clients and allow you to keep 95% of the fees you earn.

Using our unique Hybrid Advice model, we delivered £48 million of profit last year and  have made over £1 billion of sales in 2020 already.

To discover how we can do more for you, please click below.

Find Out More

Your capital is at risk. Investments can fluctuate in value and you may not get back the amount you invest. Past performance is not a guide to future performance. Tax rules can change at any time.

True Potential Adviser Services LLP is registered in England and Wales as a Limited Liability Partnership No. OC326607.