Our first award of the year came at the Platforum Awards in February, where we went on to win ‘Best Platform for Innovation’. Along with this award, we were also highly commended for Best Adviser Platform under £10bn.

We then picked up the Most Innovative Financial Services Group at the 2018 UK Enterprise Awards. 

Our next award came at the European Business Awards as we became the first organisation to win a European Business Award in successive years. This time we picked up ‘The European Public Vote 2017/18‘ award which we narrowly missed out on in the 2016/17 competition.


We are delighted to announce that we are the proud winners of The Business of the Year Award at the European Business Awards 2016/17.

Adrian Tripp, CEO of the European Business Awards, commented:

“These companies are Europe’s best. They demonstrate innovation, ethics and financial success and are brilliant examples of the growth potential for European businesses in a competitive global marketplace. Together they are creating a better future for us all.”

In the beginning of 2017 we were also named as Ruban d’Honneur winner in this year’s European Business Awards.

Now for the sixth year running, we have won the ‘Best Support Service‘ award from the Money Marketing Awards. We have also won, ‘Best Use of Technology by an Adviser‘ award on the same evening at the Money Marketing Awards 2017.

In February 2017 we were awarded Customer Experience Innovation Firm of the Year in the Finance Monthly Fintech Awards.

In 2017, we  won The Guardian’s Business Partnership Award. Recognising our partnership with the Open University, to create the True Potential Centre for the Public Understanding Of Finance (PUFin). We have committed £1.4 million in a five year programme of financial support for the Centre, with the aim of enhancing the public’s understanding of personal finance issues.

We have been named as Online Technology Provider of the Year in the FSTech Awards 2017. This award recognises another successful year of providing investors with market-leading technology. This prestigious award celebrates excellence and innovation within the UK and EMEA financial services sector.

We were named the 2017 winners of Best Platform Provider (AUM up to £15 billion) at the Schroders UK Platform Awards in September. As an extra set of acknowledgements, we were also commended in our other shortlist categories of: Best Wealth Management Platform, Leading Platform Enabled Retirement Proposition, and Leading Integrated Planning Tool Provider (with our partner Canada Life).

In October 2017 True Potential LLP became double award winners at the Money Age awards. Out of the categories, True Potential LLP are winners of the Innovation in Consumer Finance Award, while True Potential Wealth Management succeeded as being named, Wealth Management Firm of the Year.


In the Money Marketing Awards 2016, we won ‘Best Support Service’ for the fifth year running and ‘Best Use of Technology by an Adviser’ for the fourth time.

In July 2016, True Potential Investor was awarded ‘Best for Innovation’ for impulseSave®  at the lang cat’s Direct Platform Awards 2016, for the second consecutive year.

In September 2016, we were delighted to be announced as a ‘National Champion’ for the UK in the European Business Awards.

In November 2016, we were named in the Deloitte UK Technology Fast 50. This is the third year in a row we have been honoured amongst the fastest growing technology companies in the UK, based on revenue growth of 336% over the last four years.




In 2015, our awards included two from the Moneyfacts Awards 2015, where we were ‘Highly Commended’ in the ‘Best Online Service’ and  ‘Innovation’ categories.

In July 2015 , we were awarded ‘Best for Innovation’ for impulseSave® and ‘Best for User Experience’ for True Potential Investor, both at the lang cat’s Direct Platform Awards 2015.

Last year, we also won Ernst and Young’s Business Services Award, part of the nationally recognised Entrepreneur of the Year programme.

In June 2015, we won ‘Best Support Service’ for the fourth year running and ‘Best Use of Technology by an Adviser’ for the third time at the Money Marketing Awards 2015.

Earlier in the year, we were highly commended in the ‘Best Use of Online Services’ category at the FStech Awards 2015. We also won ‘Best D2C Platform’ for True Potential Investor at the Professional Adviser Awards 2015.

In addition, we were again named as one of the 50 fastest-growing technology companies in the UK by Deloitte as part of their the Deloitte UK Technology Fast 50. We were also listed in the Deloitte Technology Fast 500 EMEA for the third consecutive year.


Our awards included a Citywire 2014 Advisers’ Choice Platform Award for ‘Investment Choice’ and two accolades at the Aberdeen UK Platform Awards 2014, ‘Leading Innovation’ for impulseSave® and ‘Best Platform for Adviser Service’.

In March, we were delighted to win ‘Best Use of Technology by an Adviser’ and ‘Best Support Service’ (for the third year running) at the 2014 Money Marketing Awards. At the same awards, we came second in the ‘Adviser Firm of the Year’ category.

As well as industry recognition for our Wealth Platform, technology and service, we were again named as one of the fastest-growing technology companies in Europe in the Deloitte Technology Fast 500 EMEA and, for the first time, one of the Deloitte UK Technology Fast 50.


In 2013, we secured our place in the Deloitte Technology Fast 500 EMEA for the first time. True Potential LLP was one of just 74 UK companies to appear in the prestigious group.

In October, we won the ‘Leading Integrated Planning Tool’ with Morningstar at the Aberdeen UK Platform Awards.

Earlier in the year, we were proud to win ‘Best Support Service’ at the 2013 Money Marketing Awards and The Platforum’s ‘Best Adviser Platform’ Award.


In 2012, we won our first ‘Best Support Service’ Award at the Money Marketing Awards as well as ‘Best New Platform’ at the Aberdeen UK Platform Awards.


Our series of award victories began with ‘Best Use of Technology by an Adviser’ at the 2011 Money Marketing awards.

Our Future

We have the drive, ambition and expertise to continue our mission to revolutionise wealth management. We are committed to pushing technology even further to help clients take control of their finances and financial advisers to provide world-class services.

We will always deliver strategies and services that are simple, effective and unique.

Read Our Latest Annual Report