We are excited to announce impulseSave® is heading to New York for FinovateFall 2014. True Potential Investments is proud to be demonstrating impulseSave® at this prestigious event attended by top companies in the banking and financial technology sector worldwide.

FinovateFall 2014 is part of the Finovate series of conferences, showcasing the latest and greatest in the financial services and technology industry. With a mix of start-ups and veterans, the one thing every exhibitor has in common is innovation.

True Potential will be one of just 70 firms presenting at the event, and one of just 5 companies headquartered in the UK. We have been through a rigourous selection process and are delighted have been asked to take part as a speaker. It is another reward for our hard work and passion for innovation, the same qualities that saw True Potential make the Deloitte Fast 500 EMEA list in 2013.

impulseSave® – helping people get in the habit of saving

As a technology-led company that is guided by our desire to deliver services that are simple, effective and unique, we knew we had something big on our hands with impulseSave®.

It is a first-of-its-kind technology that allows savers to add as little as £1 to their investments at the touch of a button. Available online and through our mobile apps, impulseSave® makes saving on-the-go a reality.

Built completely in-house, impulseSave® adds to our already award-winning technology offering. It is currently available to all 32,000+ clients of our ‘powered by True Potential’ advisers as well as through our self-directed investment service, True Potential Investor.

FinovateFall 2014

Demonstrating at Finovate in New York is a chance to put impulseSave® on a worldwide platform. Over two days, a likely sell-out crowd will see the latest developments in financial services technology. It is a testament to the innovation of impulseSave® that we will be presenting to that audience.

Daniel Harrison, Senior Partner at True Potential, will be leading the impulseSave® presentation. He’ll need to follow Finovate’s strict demo-only approach, where speakers have only seven minutes to demonstrate their product to the audience. Fortunately, that’s plenty of time to add to an investment with impulseSave®.

About FinovateFall: FinovateFall is a demo-based conference for innovative startups and established companies in the fields of banking and financial technology. Held in New York City, the event offers and insight-packed glimpse of the future of money via a fast-paced, intimate, and unique format. FinovateFall is organised by the Finovate Group. For more information on the event or to view videos of previous demos, please visit finovate.com.

You can read the full press release here.

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