Have You Been Keeping up with the impulseSave® Challenge?

You may remember at the start of the year, we suggested a 52 week impulseSave® challenge.

This involved putting a small amount into your investment each week of the year and gradually increasing this amount. Contributing to your savings is a great idea, but with our world-first impulseSave® technology and a no-fee True Potential Stocks & Shares ISA, Personal Pension or General Investment Account, investing couldn’t be easier.

What’s the Big Idea?

If you’ve taken part in the challenge from day one, you’ll be familiar with the concept. Each week of the year has a number and amount attached to it. Week one is £1, Week two is £2 and so on. We challenged you is to impulseSave® each week for 52 weeks. This would mean at the end of the year, you’ll have invested an extra £1,378. You can also reverse this, starting with the highest amount first and working backward. That might be handy come December when money is often tight.

Over 10 years, at the average Stocks & Shares ISA return rate of 7.4%, your extra investment could grow to £2,887. That could make big difference in helping you reach your goal, whether it’s a house deposit, school fees or something else. If you’re planning ahead for retirement, that money could grow to over £12,600 in 30 years.

Compare that to saving a lump sum of £1,378 in the average Cash ISA with returns of 1.53%. After 10 years you would have £1,605 and after 30 just £2,180.

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I've Been Keeping Up: Updated Calendar

It’s Never too Late To Start Saving


If you’ve been a part of the challenge from the start, by investing on an upwards sliding scale you’ll have invested an extra £351. If you’ve gone backwards, you’ll be well ahead!


You can get involved at any time, it’s never a bad idea to pick up some good investing habits. If you’re starting from scratch , there are three ways you can take the impulseSave® challenge, but first, download your FREE calendar.

I Want to Join in: New Calendar


1.Follow the Calendar

The simplest way to take the challenge is to top up your investment £1 in Week 1, then £2 in Week 2, all the way up to £52 in Week 52. The benefit of this strategy is that it’s easy to start and get in the impulseSave® habit – you only need to impulseSave® £10 in January (£1 + £2 + £3 +£4).

The downside to this tactic is the end of the year. The challenge gets steadily harder to meet and in December (where you might have other financial priorities) you’ll need to impulseSave® £202 (£49 + £50 + £51 + £52).

2.Reverse the Calendar

This tactic has the benefit of getting the hard work out of the way at the start of the challenge and it gradually gets easier over time. Your first month, you’ll have to impulseSave(r) £202, so if you’re feeling flush, it’ll give you a head start.

3.impulseSave® What You Can

To get around the issue of having one expensive month and one very easy month, you can check off as much as you can each week. If you top up £52 today, you can check off Week 52 and if you top up £36 next week, tick Week 36.
Of course, it’s tempting to start small end still end up with a lot to impulseSave® at the end of the year. If you follow this strategy, it can be helpful to impulseSave® as much as you can each week.

Why impulseSave®?

By using impulseSave® to take the challenge, you can easily top up your existing True Potential investment each week.
Getting started with impulseSave® is easy, you just need to add a debit card to your account once and it’s securely saved for future top ups. You can access impulseSave® online and via our mobile apps. To top up, all you need to do is log in, choose your amount and add the funds – it just takes a few seconds.

Over 52 weeks, you could invest an extra £1,378 towards your personal financial goal. That could keep you on track or even help you reach it early.

If you haven’t set up a goal yet, you can get started with just £50 – ticking off one of the bigger amounts on the challenge straight away. And, because with impulseSave® you can top up your investments from just £1, you’ll also be able to tick off the easiest week of the challenge.

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