We are delighted to welcome a new addition to the True Potential Head Office, Elmer the Landmarks Elephant.
As part of St Oswald’s Hospice ‘Elmer’s Great North Parade’, Landmarks was one of fifty Elmer artworks on display in iconic locations across the North East of England. The display of these artworks and subsequent auction helped to raise £182,000 for St Oswald’s Hospice, and True Potential were delighted to acquire the Landmarks elephant at the auction. We’re sure you’ll agree the artwork looks fantastic in our Head Office reception!
Landmarks was designed and decorated by Powder Butterfly (artist Corinne Lewis-Ward), with the artwork highlighting some of the best loved and well-known buildings, monuments and bridges in Newcastle and Gateshead. It is a celebration of the awe-inspiring landmarks that can be found on our doorstep, including St. James’ Park – the home of Newcastle United. Indeed, Landmarks was sponsored by Newcastle United, and was on display for eleven weeks outside St James Park.
True Potential Chief Executive Daniel Harrison said: “The Great North Elmer Parade really captured the hearts and imaginations of the North East this summer. We had a lot of fun spotting them as we travelled around Newcastle and now we’ve got our very own iconic Elmer at True Potential.
“The team at St. Oswald’s do an outstanding job supporting families when they most need it. They’ve been doing that for so many years and the Elmer Parade has really helped to spread the word further. I’m delighted that we could help and that we have a permanent memory in our reception area.”
St Oswald’s Hospice, based in Gosforth, provides specialist care for adults, young people, children and babies from across the North East. In addition to end of life care, the hospice provides respite services, a bereavement centre, and a focus on living centre. St Oswald’s covers an area from Durham all the way up to Berwick.
We are pleased to be able to support St Oswald’s and we’re delighted to have Elmer the Landmarks Elephant on display in our head office.< Back to Blog