After a difficult period for investors and investment managers alike, True Potential ended the quarter strongly with net sales of £1.3 billion – the highest in the industry.

Research from the firm Fundscape, an independent analyst on the platform industry, commented:

True Potential was the quarter’s stand-out winner, topping both the all-channel and the advised platform net sales tables thanks to its vertically integrated model and compelling advice firm offer.”

We’re delighted with this result, as it continues to support our business model – which we believe is the best in the industry for both financial advisers and investors.

Our offer has proven attractive to both sides of the market, as we recently passed 1,000 financial advisers within True Potential Wealth Management, representing over 110,000 individual clients from around the UK.

Including the clients of our directly authorised partners and retail clients, the True Potential Platform looks after £23 billion from 420,000 investors.

Daniel Harrison, True Potential’s Chief Executive, commented:

“We’re extremely proud of our results this year as they prove once again that our strategy of being transparent and communicating with our financial advisers and clients, especially through volatile times, is the right one. We’ll continue to do what’s best for our clients, giving them the confidence to entrust their financial futures with us.”


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