Adviser Centre

Earn more.
Offer more.
Keep more.

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Our Hybrid Advice model enables financial advisers like you to increase your client bank, offer world-first technology and keep more of the fees you earn. So, if you looking to grow your business, retire in the next few years or exit now, we have an opportunity for you.

With our award-winning technology doing the hard work, you have more time to focus on the expert work of advising your clients and growing the size of your business.

Serving more clients doesn’t mean offering them less, in fact, we believe with Hybrid Advice, the opposite is true. Your clients will have 24/7 access on their smartphone to view their investments, top-up from £1, transfer in legacy policies and even complete annual suitability reviews from the palms of their hands.

With the leading contract in the industry, you keep a minimum of 95% of the fees you earn. Plus, whether it’s this year, in the near future or further down the line, we believe we have the best retirement offer in the market today.


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What our advisers say

Why former IFA Adam McCarthy is growing his business faster than ever before since moving to True Potential.

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Former employed adviser, Sonia Cross, is earning more as her business services more clients.

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Simon explains how the True Potential Hybrid Advice model has been a game-changer for him and his business.

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