Hello, my name is Katie  and I am a Project Manager here at True Potential working on the delivery of the True Potential Platform.

Last week we brought to you our take on what a Platform is, but it’s also important to understand why we decided to build our new Platform in house, and what benefits this has for advisers and clients.

Our credentials are a very important factor into determining why we wanted to build a new Platform. With our team of over 35 developers we have been building award-winning technology for over a decade.

These same experts have been working since the end of 2016 to design, build, test and launch our new True Potential Platform.

Greater ownership of the customer value chain is important to us. By having full control of the Platform’s functionality, we can act in an agile and forward-facing way by harnessing modern technologies to improve efficiencies. Advisers and clients are already benefitting from faster and more accurate automated tasks, since the Platform went live last month.

Innovation is vital to us as a forward-thinking company. We have already created our award-winning client sites and mobile apps, where investors can track their investments online 24/7. Our world-first technology impulseSave® enables clients to top up investments on our Platform in seconds and remains unique in the industry.

Our aim is to continue being pioneers of technology within the financial services industry by seamlessly integrating Blockchain technology into our Platform. We are already using this technology to initially boost our audit capability and to future proof our Platform.

By building the True Potential Platform in-house, we can outline, spec and test new ideas in days because we aren’t waiting for a 3rd party’s availability. As adviser and client demands change over time, we have the expertise and control to adapt at speed and deliver what consumers need.

True Potential is growing at rapid pace. We now have over £7 billion on our Platform, so scalability is crucial. Our new Platform can cope with our ambitions, as it is designed to be able to onboard millions of clients and billions of assets. When we built the new Platform, we designed it to be as automated as possible using the latest technology available.

Ultimately, the new platform enables us to have complete control of the clients and adviser user experience.

Our platform may already be award winning, but that won’t stop us from striving for better.

Your capital is at risk. Investments can fluctuate in value and you may not get back the amount you invest.

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